African eCommerce Startups and the Role of Technology in Driving Growth
African eCommerce startups are booming, with more and more entrepreneurs taking the plunge into the online retail market. The continent has a wealth of online shoppers, and there is no doubt that African entrepreneurs have the know-how and drive to take advantage of this burgeoning market. The biggest challenge for African eCommerce startups is building an audience and generating sales. However, with the right strategy and marketing, these startups can achieve success.
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