Digital Signage Market: An In-Depth Look at the Current State and Future Outlook

Increasing adoption of digital signage in commercial applications is a significant factor driving global digital signage market revenue growth

The report aims to offers a thorough outlook of the Digital Signage Market based on various key elements, such as market drivers, limitations, threats, restraining factors, and growth prospects. The report aims to deliver a comprehensive understanding of the Digital Signage Market growth and expansion in each key region of the world. It offers accurate estimations about the expected market size and growth over the projected timeline

The global digital signage market size is expected to reach USD 35.64 Billion in 2032 and register a steady revenue CAGR of 7.2% during the forecast period, according to the latest analysis by Emergen Research. Rising demand for 4K and 8K resolution displays can be attributed to the steady revenue growth of the digital signage market. One of the main advantages of a digital signature is its irresistible visual appeal. The power of digital signage to enthrall and amuse a crowd is one of its best-known uses. Individuals are visual learners with short attention spans, thus bright screens showing High Definition (HD) or 4K pictures will always have ten times the impact of a standard commercial poster. Since video content instantly captures individuals’ attention, every organization is now utilizing its potential. It also has the advantage of being a universal medium for all kinds of content. The expense of advertising is reduced since multiple contents can be shown on a single piece of digital signage.

Future spending on web and television marketing by major retailers and goods suppliers is expected, which will restrain the market revenue growth. Businesses are resorting to online marketing as more individuals utilize the internet globally to interact with a sizable audience.

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As well as new entrants in the Digital Signage market. It focuses on the recent mergers acquisitions, joint ventures, collaborations, partnerships, licensing agreements, brand promotions, and product launches, among others.

Some major companies in the global digital signage market report include Samsung, LG Electronics, Sharp Corporation, Leyard, Sony Corporation, Barco, Panasonic Corporation, Goodview Company, AUO Corporation, and BrightSign, LLC.

Market Scope:

One of the report’s central components is the broad Digital Signage market segmentation that includes the product type gamut, application spectrum, end-user industry landscape, significant geographical regions, and the top market contenders. The report contains unbiased industry expert opinions on the current market scenario, past market performance, production consumption rates, demand supply ratio, and revenue generation forecasts over the estimated period. The key players’ financial positions, along with their gross profits, sales volumes, sales revenue, manufacturing costs, and other financial ratios, have been accurately gauged in the report.

Reports Highlights:

  • On 02 December 2021, Redboxa which is a leading entertainment company, announced that it had deployed digital video signage on the top of over 2,000 kiosks across the U.S., with nearly 4,000 expected total installations. 
  • The hardware segment is expected to lead in terms of revenue share in the global market over the forecast period owing to technological advancements. Examples of hardware components include display panels, banners, Light Emitting Diode (LED), Liquid Crystal Display (LCD) screens, and other objects. 
  • The standalone display segment is expected to lead in terms of revenue share in the global market over the forecast period. High-profit items can be set out on a stand-alone display so that customers can more easily find them among the variety of stored goods. 

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The global Digital Signage market is broadly segmented on the basis of different product types, application range, end-use industries, key regions, and an intensely competitive landscape. This section of the report is solely targeted at readers looking to select the most appropriate and lucrative segments of the Digital Signage sector in a strategic manner. The segmental analysis also helps companies interested in this sector make optimal business decisions and achieve their desired goals.

For the purpose of this report, Emergen Research has segmented the global digital signage market on the basis of offering, product, display size, installation location, application, and region:

·         Offering Outlook (Revenue, USD Million; 2019–2032)

  • Hardware
  • Software
  • Service

·         Product Outlook (Revenue, USD Million; 2019–2032)

  • Standalone Display
  • Video Wall

·         Display Size Outlook (Revenue, USD Million; 2019–2032)

  • Below 32 inches
  • Between 32 and 52 inches
  • Above 52 inches

·         Installation Location Outlook (Revenue, USD Million; 2019–2032)

  • Indoor
  • Outdoor

·         Application Type Outlook (Revenue, USD Million; 2019–2032)

  • Commercial
  • Institutional
  • Infrastructure
  • Industrial

Regional Bifurcation of the Digital Signage Market Includes:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Radical Features of the Digital Signage Market Report:

  • The report encompasses Digital Signage market overview along with market share, demand and supply ratio, production and consumption patterns, supply chain analysis, and other ley elements
  • An in-depth analysis of the different approaches and procedures undertaken by the key players to conduct business efficiently
  • Offers insights into production and manufacturing value, products and services offered in the market, and fruitful information about investment strategies
  • Supply chain analysis along with technological advancements offered in the report
  • The report covers extensive analysis of the trends, drivers, restraints, limitations, threats, and growth opportunities in the Digital Signage industry

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