Meanwhile, in Ubud, the team behind the green business directory Becik KemBali held a public discussion focusing on the need for more promotion of green tourism in Bali. According to a 2021 survey conducted by Udayana University, 63% of Balinese residents agreed that tourism development must ‘go hand in hand with environmental sustainability’. Yet, according to Becik KemBali Campaign Manager Michelle Winowatan, demand for green tourism is increasing, but promotion is lagging behind.
