All types of advertising are good for promoting goods and services. And it is not for nothing that they say that it went to the Internet: traditional advertising still remains effective. It can still be seen on billboards and transport, in postcards and on TV, heard on the radio.
Traditional advertising: what's the point
Until recently, offline advertising was simply called advertising - just until the advent of its digital version. It promotes consumer goods and is aimed at a fairly wide target audience. If you are interested in find people, follow the link to find out more.
The advantages of this type of promotion are low competition (it is much higher in the web segment), reaching an audience that does not use the Internet, and the impossibility of blocking.
Which type of promotion is better to choose depends on the product and the target audience.
What are the types of offline advertising?
- Outdoor or street advertising. Signboards, billboards, city lights, supersites, digital billboards, billboards, transport (corporate and public) are all platforms for her. They are placed in places with a large crowd of people. Bright, dynamic, creative - it will catch your eye in the best possible way.
- INDOOR (indoor advertising). Localized in premises that pass large flows of people. The list includes shopping and entertainment centers and entrances, airports and banks, pharmacies and business centers. The content is diverse: video, audio, text. Moreover, it hits the target, if it is placed where the target audience is gathered. This is how pharmaceuticals are advertised in a pharmacy, washing powders and shampoos in a household chemical store, credit programs in the lobby of a bank. To learn more about us business directory database, follow the link.
- In mass media (TV, radio, press). A classic of the genre. And this traditional advertising makes us recall examples from thirty years ago with nostalgia. Modern options, with professional execution, are also able to arouse interest, not irritation. Radio and television allow you to reach a wide range of consumers. But narrow-profile printed publications act precisely on the target audience. For example, a wedding magazine is a great platform for promoting the services of an event agency, and an automotive magazine is ideal for advertising a new car model.
- Printed products. Everything that does not apply to the press and is printed on paper for advertising belongs to such products. These are booklets, postcards, flyers, brochures and other handouts. Most often, they are distributed near their point of sale. The bravest are near competitors.
- Branded products. Products that consumers use every day: diaries and cups, flash drives and folders, pens and keychains. Usually, only the logo and company name, sometimes a slogan, are printed on them. Such a product should be of high quality, and not resemble a cheap fake.
