The Growing Influence of Awareness Campaigns on the Feminine Hygiene Products Market

Growing awareness, population trends, lifestyle changes, and sustainability focus drive demand in the feminine hygiene products market. Innovation and accessibility play key roles in its growth.

According to the new market research report "Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia PacificNorth AmericaEuropeMiddle East and AfricaSouth America) – Global Forecast to 2025", published by MarketsandMarkets™, the Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025.

The feminine hygiene products industry serves women's personal care and hygiene needs. It offers items like pads, tampons, cups, and wipes. Key requirements include absorbency, comfort, safety, convenience, and sustainability. The industry caters to retail consumers, institutions, nonprofits, and export markets. Its goal is to promote hygiene and empower women. 

The feminine hygiene products industry is driven by increasing awareness, population growth, changing lifestyles, product innovation, sustainability focus, cultural shifts, improved access, and e-commerce. These factors contribute to the growing demand for feminine hygiene products and shape the industry's development. 

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143 – Tables
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The market growth is driven by the rise in awareness about hygiene management and the increasing disposable income of females.

The disposable segment accounted for the largest share of the Feminine Hygiene Products Market in 2019.

By nature, the disposable segment accounted for the largest market share in 2019. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. In the last few decades, disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe. Products include internal tampons, full-sized sanitary napkins or towels, both for use during menstruation, and panty shields, which can protect undergarments from light menstrual flow, spotting, or vaginal discharge and maintain cleanliness. The large share of the disposable segment can be attributed to the high awareness and usage of these disposable feminine hygiene products

The sanitary napkins segment accounted for the largest share of the Feminine Hygiene Products Market in 2019. By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Brands that offer sanitary napkins include Kotex, camelia, always, just., This is L, Stayfree, Carefree, ob, and Lil-lets. Request Sample Pages:  https://www.marketsandmarkets.com/requestsampleNew.asp?id=69114569 Asia Pacific  accounted for the largest share in the global Feminine Hygiene Products Market in 2019 Asia Pacific accounted for the largest share of the  Feminine Hygiene Products Market







 in 2019. The countries considered for study in the Asia Pacific Feminine Hygiene Products Market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the Feminine Hygiene Products Market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country.

Johnson Johnson (US), Procter Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech - Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India),

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Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company's feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.

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