Originally Published on: TechnavioBody Scrub Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2024-2028
The Body Scrub Market is set for significant expansion, projecting a USD 4.35 billion increase and a CAGR of 5.36% from 2023 to 2028. This in-depth market analysis explores historical data from 2018-2022, meticulously examining the current market scenario.
Market Overview
Body Scrub Market Size
The APAC region takes the spotlight with remarkable growth, driven by its dense population and surging demand for personal grooming products across genders. This trend is expected to propel the APAC market forward in the coming years. The global surge in demand for personal care products, especially body scrubs, is evident in countries like Japan, India, China, and South Korea. Japan, recognized as the largest market for skin-brightening products, demonstrates robust forecasts for continuous expansion.
Emerging Markets and Growth Opportunities
Market Driver
The primary driver propelling market growth is the escalating concerns related to skin issues. Body scrubs, catering to all skin types, effectively soften and nourish the skin, addressing dead and dry skin cell buildup. This exfoliation process stimulates skin cells, leading to smoother, brighter skin and potentially preventing future acne breakouts. The infusion of mineral oil in body scrubs introduces a potent moisturizing element, further enhancing market growth.
Market Trends
Rising Demand for Personal Care Products
A pivotal trend shaping market growth is the increasing demand for personal care products. With a shift in lifestyle habits, individuals are heightening their awareness of appearance, incorporating various skincare products into a consistent regimen. Manufacturers are innovating with paraben-free, natural, and organic exfoliants to align with market trends. Anticipated factors like increased consumer spending, aggressive social media promotion, and easy online accessibility are expected to fuel market growth.
Market Challenges
Preference for DIY Natural Skincare Products
A challenge impacting market growth is the growing preference for homemade do-it-yourself (DIY) natural skincare products. Consumers, particularly in North American and European countries, gravitate towards DIY natural skincare products, perceiving them as chemical-free compared to commercial alternatives. Blogs and social media platforms play a pivotal role in promoting DIY remedies, limiting the growth of the global body scrub market.
Market Segment
By Form Factor
The cream segment is poised for significant growth in the forecast years. Cream body scrubs, known for their quick application and minimal product requirement, are preferred for their high pigment content. Growing skincare awareness and a preference for healthy skin are driving the increasing demand for cream body scrubs.
The gel or liquid form is witnessing substantial growth, designed with a particle-like texture through a thick, spreadable gel mixture. Beneficial for various skin issues, gel or liquid body scrubs contribute significantly to market growth.
Regional Analysis
APAC Contribution to Global Growth
APAC is estimated to contribute 40% to global market growth. Factors such as high population density, rising demand for personal grooming products, and increasing awareness in countries like India and China are propelling the market in this region. The burgeoning trend of rising e-commerce in China and India is expected to boost online sales of body scrubs, further contributing to regional market growth.
Major Market Companies
Strategies for Market Presence
Companies are adopting diverse strategies, including strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to fortify their presence in the market.
Key Offerings:
- Bath and Body Works Direct Inc.: Offers body scrub variants like dream bright, gingham love, and lavender vanilla.
- Frank Body: Offers 100% natural and vegan body scrubs such as the original coffee scrub, addressing concerns like scars, cellulite, and stretch marks.
The market analysis provides detailed insights into the competitive landscape of the market, encompassing information about 20 key market companies.
Segment Overview
Forecast for Market Growth
The market report predicts growth analysis by revenue at global, regional, and country levels, offering insights into market trends and opportunities from 2018 to 2028.
